CHALLENGE // Develop an integrated campaign to gain new and lapsed TARGET consumers who currently shop at specialty beauty shops

OBJECTIVE // Grow shopper and consumer base by either attracting new or reconnecting with lapsed users.

STRATEGY // CULTIVATE NATURAL AT TARGET
Make conscious personal care just as natural as nature itself, creating the excitement and discovery they expect from Target

IDEA // AWAKEN YOUR NATURAL WONDER
Inspiring consumers to discover the Unilever Portfolio of Natural brands at Target. From Beauty to personal care, this defined a new way to shop for natural brands at the consumers favorite store.