OBJECTIVE // Create awareness of the VH1 TV show Master of the Mix in partnership with Smirnoff Vodka

SOLUTION // Developed a program where a multi channel campaign was developed including social, content, show integration and retail partner execution. Culturally relevant materials were developed for multiple demographics and local regional promotions.

Show content and social media content was influence by a partnership created with 7UP.  A Master Your Mix Cocktail series was created with presence in social media, in the show and web banners to promote partnership.

Local regional programs were developed where stronger activation was needed. In the Florida market there were a series of 5 private concerts with DJs from the TV show.