ASSIGNMENT // Develop initial wholistic visual concepts be adapted to extend out to all 360º needs (social, digital, in-store, etc.)

OBJECTIVE // Grow shopper and consumer base by either attracting new or reconnecting with lapsed users

STRATEGY // Invite her to start her day with the indulgent, sensorial experience of Skintimate - more than a great shave, a fresh start that delights her senses and brings out her best self so she feels unstoppable

BRAND CAMPAIGN // GET UP CLOSE & SKINTIMATE bring confidence of a close shave with the new scents of Skintimate portfolio. Launched on social, e-comm channels and with Retail Media Networks

SOCIAL
Development of social strategy, community management guidelines and reset all social channels after being inactive for 3 years. Core pillars were:
Product discovery: Mix and Match of razors and preps, Ingredient forward, product features and scent spotlight

Savor the moment: Moody feels, reflective humor and dream lifestyle

AMAZON + PAGES
Amazon + pages for each variant to increase visits, content, education and the evolution to increase E-Commerce visibility and sales