CHALLENGE // Test the appetite for hedonism through provocative creative territories for Raised & Rooted that drive conversion
OBJECTIVE // Grow shopper and consumer base by either attracting new or reconnecting with lapsed users. People are starting to embrace alternative meats, but for many it comes at a sacrifice of wanting to eat the real thing.
STRATEGY // UNLEASH YOUR PRIMAL PALATE Embrace your meatiest desires and satisfy them with Raised & Rooted. It is meat made ‘better’ and ready to be unleashed on grills and tables for those looking to please their palate
BRAND CAMPAIGN // LIVE YOUR PLANTACY Inspire our consumers to think of Raised and Rooted™ as more than just a meat alternative with indulgent lifestyle photography and evocative language. By showcasing our products in unexpected ways, we’re giving our consumers permission to let their culinary imaginations run wild.
OOH, PR AND EXPERIENTIAL
RECIPES AND COMMERCE
