PURE BLENDS
Avocado and Coconut oil plant based butter

Assignment: Develop a fully integrated shopper marketing program to launch Pure Blends plant-based butters at key retailers.

Strategy: Pure Blends are spreads evolved.
Capture shoppers’ attention before the spreads case to inspire them to put our next-generation spread to the (taste) test, proving we’re not your mother’s margarine but another natural option alongside butter and oil

CAMPAIGN: GET BUTTERED UP
Pure Blends is on a mission to bring better, plant-based butter to every kitchen in America by transforming America’s favorite recipes.
We’ll use the expertise of the well regarded chef, Jamie across social media, online and
in-store to create deliciously evolved, better-tasting recipes made with Pure Blends.