LEAP VAPING DEVICES

Assignment: Launch the brand in key US test markets targeting consumers to choose LEAP and combat JULL, the competition which has been known for targeting young adults and teens in their advertising and social.

Responsive E-COMM site showcasing content on:
POD education facts (Nicotine salts, range of nicotine offers)
Devices, pods and introductory offers and promotions
Community <FOR ADULTS> ECRM
Campaign scrolling headers alternating product benefits and campaign expressions

SOCIAL
Sponsored and organic post under the below content pillars.

<FOR ADULTS ONLY>: Graphic, engaging copy posts showcasing different consumer passion points that illustrate that we are < FOR ADULTS ONLY>

CRAFTED BY INTELLECT: Education on points of difference including nicotine salts along with design, quality and creation process.

TASTE TESTIMONIALS: Showcasing of ADULT tastemakers that share a point of view on the satisfactory experience and difference in TASTE.

EVENTS: Close the loop with fans on the ground by showcasing the best photos and videos from our events. Consider Instagram stories.

Moment aware media: Intercepting consumers in their journey at events and commute that are relevant to their life experiences that allow the brand to create affinity