NEURIVA
Brain Performance supplements

ASSIGNMENT // Develop a shopper-first driven strategy, creative platform and tactical plan to rapidly drive trial and repeat sales of new Neuriva across multiple channels.

STRATEGY // Use “super-cool moments of feeling brilliant” that everyone experiences to motivate shoppers to try new scientifically proven Neuriva

CAMPAIGN IDEA // GIVE YOUR BRAIN A BOOST Through targeted sampling and authentic testimonials, we built awareness and proved how well Neuriva works in just 90 minutes

Brand Key Visual

Brand Visual with CTA

STRATEGIC MEDIA

Social Listening ad responding to consumers’ post with brand information to drive awareness and offers

SAMPLING
• Core Sampling at gyms and coffee shops to get consumers at locations where they are looking for a boost
• Influencer sampling and trial size to invite consumers to get an offer
• Retailers microsite for information, memory games, and offers

IN-STORE VISIBILITY
Video shelf blades with information
Cross merchandising in the greetings cards aisle to showcase benefits out of aisle