OBJECTIVE// Launch the new refreshing, low-calorie, ready to serve margaritas in a :15 TV spot and a :30 radio spot

SOLUTION// Created an energetic summer time spot, featuring the new ready-to-serve product from Jose Cuervo in a summer setting highlighting its refreshing cues.

An engaging humorous :30 second spot utilized three characters to describe the unbelievable amazing new taste of a ready to serve margarita in a social environment.