JELLY BELLY

OBJECTIVE// Create a visual campaign to showcase the true taste of key selling Jelly Belly Flavors.

IDEA// Unbelievable, believable flavors was born to playfully showcase the real and authentic taste of the easily "campaignable" flavor ads 

SOLUTION// Developed the strategy, print ads, digital extension campaign, In Store FSI.

The series of ads featured the key summer selling flavors that got the campaign started. The campaign extended through seasonal flavors, key selling "power periods" such as easter, halloween and the holiday season.

Shopper and In-store activations included a range of limited release flavors exclusive to National Accounts to gain exclusivity, display and features.