OBJECTIVE//Develop an integrated campaign to launch the new packaging for the Dewar’s portfolio

IDEA// Featured the new packaging being photographed by a well-known photographer that embodies the brand personality characteristics.

SOLUTION// Partnered with well-known photographer, Danny Clinch (celebrity rock and roll photographer and director) to capture the new packaging as it has never been photographed before.

Create a behind-the-scenes short video to feature the new packaging launch and highlight the partnership that Dewar’s created with photographer Danny Clinch.

Digitally consumers were invited to participate in a photo contest, where they enter their photo of the new packaging.

Develop a consumer and trade ad campaign to showcase the shots and create awareness of the new packaging.

In the top 5 major markets events were held at art galleries were the photographs were revealed and Danny Clinch made appearances performing with his band.

VISUALS AND PHOTOGRAPHY FROM DANNY CLINCH

EXPERIENTIAL LAUNCH EVENT