OBJECTIVE// Create a full-integrated consumer immersion experience that allows consumers to experience Dewar's 12 unique double aged distilling process.

The Dewar's Discovery program included:

A series of private brand immersion events around the country in 20 cities. During these events, a brand ambassador took consumers through the unique distilling process of Dewar's 12, along with a portfolio tastings. As part of the brand immersion, consumers got to participate in an interactive blending experience to understand the different steps taken to craft this spirit.

On-premise and off-premise blind scotch tasting experiences with iPad and iPhone apps to educate, track and collect data to recruit new consumers and continue the Dewar's brand experience.

This program raised awareness of the brand, created the first app, CRM and experiential program and lead social media efforts for the brand. 

ONSITE EXPERIENTIAL EVENT NATIONAL TOUR