OBJECTIVE// Create a compelling integrated campaign that would target both the general market along with the Mexican-American target to create an emotional connection with a bold tequila brand.

SOLUTION// Create a connection with consumers through a partnership with another bold brand that connected with a key consumer passion point. UFC was the perfect partner that not only shared brand values but also shared a common interest for both target audiences.

This program included a 360º program in English and Spanish with heavy digital video presence, secondary packaging, off-premise displays and on-premise sampling events.