Bacardi Portfolio "Brunch Refreshed"

Assignment: With Brunch as a key micro-occasion, we need to demonstrate the breadth and premium quality of the full portfolio to inspire drinkers to try one (+) more BUSA brand.

Strategy: Leverage the “Brunching” wave by exciting Cocktail Mavericks to take their #BrunchGoals to the next level with a breadth of surprising drinks from our #BUSABrunchSquad, fitting the moment, all year long.

Bacardi is evolving brunch all year long with an evergreen program full of inspiration with an array of digital tools for on-premise accounts, consumers and with a media partnership with Resly.

Microsite: Parallax format provides accounts and their staff with season trends to refresh their menus throughout the year. Toggle between the seasons, take a peek at our program kit and tools, or see what other accounts are doing via our social hub.

Partnership and local account competitions

In restaurant seasonal materials and feature brand cocktails