OBJECTIVE// Create a series of consumer events to discover the worldliness of the ingredients that comprise the extraordinary characteristic taste of Bombay Sapphire.

IDEA// A series of private consumer events in 10 key markets were created to allow consumers to experience the different facets of Bombay Sapphire by highlighting the key 10 ingredients that make Bombay Sapphire taste so unique.

SOLUTION// Consumers experience a multi-sensory journey through the Bombay Sapphire Bazaar. This experience was inspired by the 10 countries where the different botanicals originate from. This was an environment that celebrated the multi-cultural aspects of each country; from food, to music to drinks consumers got to experience and learn the key ingredients that make Bombay Sapphire the gin that it is.