When Bombay Sapphire challenged us to convince vodka- and non-gin-drinkers to make the switch, we decided to stir things up by positioning this well-balanced and mixable elixir as a veritable canvas for creation. To immerse our target in the limitless potential of gin, our look, feel and strategy was carefully devised to awaken people’s creativity and inspire them to explore the endless possibilities only Bombay Sapphire could deliver.
Creativity begins here.
