HEINEKEN MEXICAN IMPORTS PORTFOLIO
ASSIGNMENT: Create an always-on program with permanent POS for Mexican restaurants that highlights the HEINEKEN Mexican Portfolio and how it offers guests authentic and unique experiences for the food first occasion.
BARRIER: "I'm not aware of the entire HEINEKEN Mexican portfolio, or how it can offer that delicious, fun, interactive or truly authentic Mexican experience I'm looking for."
STRATEGY: Elevate your Mexican experience! Let HEINEKEN Mexican beers transport you with authentic cultural experiences that enhance your meals.
IDEA: We’re inviting Mexican restaurant guests to experience the Art of Cerveza before, during and after they dine at their favorite location in a number of ways: by adding new rituals to our great-tasting beers; artfully pairing our beers with traditional dishes; creating compelling brand engagements away from the restaurant, and immersing them in the art and culture of Mexico with décor and signage styled and designed by actual Mexican artists.
Sell in creative vision
Portfolio signage and in account mural
Original Mexican artist art
A series of social account activation, supported with decoration kits and POS
